Also, when you promise something and do not comply with content according to what was offered, the reader probably will not stay on the site for long. This fact raises a number of issues for rankings and undermines the content marketing strategy.
Another important point is that your site will lose credibility, causing the reader not to continue his shopping journey through his blog, breaking the funnel flow and migrating to his competitor’s page.
Just as on the first date, if you do not present what was expected, there will be other interesting people with that much sought-after feature, will not you? That is, going to the next option is a simple and satisfactory task.
Offer something new
Another thing that can spoil your first date is to be clichéd, to be stuck in the sameness and offer nothing different than what the person already finds there. Everyone is looking for something new and different, so interest increases and the other person wants to know more and more about you.
When designing your text title, keep that in mind, demonstrate to the public what your content has to offer, and how you intend to approach that subject from a new perspective that you have not yet had contact with, or offer new information on certain subjects.
For example, “The Most Effectively Proven Ways to Create an Ad,” instead of just “Tips to Create an Ad,” or “How to Make a Good SEO on Page” instead of “SEO Tips.”
A practical example is very important at the moment. Behind a blog with content marketing strategy, there is always a company or someone wanting to stand out in the subject. And to be relevant in the market you need to bring a novelty. For example, everyone already knows that email marketing is a great relationship strategy and the subject is already beaten.
But if you introduce a new metric, performance indicator or tool to be used, the interest of both the beginners in the subject and those that are for years market will grow.
Be specific and objective
Going to the first meeting without knowing anything about the other person is risky, after all, you can not figure out what kind of strategies you can use to win it. On the other hand, staying neutral and vague until you find out more about the other is not a good idea either, as it may give the impression that you are superficial or, worse, that you have nothing to do with it or she.
When writing your titles, flee from vagueness and try to transparently display its content. Being specific and objective, already revealing what your text is about – without, of course, telling the reader’s answers to the first line – will help you attract exactly who is searching for what your content offers.
Escape from too many “mysterious” titles, such as “The Secret Power of Subtitles” (here, the reader will wonder what kind of subtitle you’re talking about and why he needs to know that power). Instead, bet on those who already indicate in the first reading how the text can help, as in “The power of subtitles: how to create and engage your reader.”
It is extremely important to make clear what kind of content the reader will find when you click on that text. If he is searching for something in a search engine or if he encountered the link in a social network, for example, he should immediately understand if that content proposes to solve some of his problems or doubts.
“The 7 secrets to having dream life” does not seem to be very realistic, while “5 steps to achieving financial stability” already brings something much more concrete and related to a specific need of the reader.
Another extremely important point in the first encounter is having attitude. Shyness and the lack of willingness to be there only keep the other person away and embarrass her to continue the conversation.
It’s that old story: if you do not chase after and if you make a present, you will not miss it and someone else will take your place. So the first impression requires an attitude that shows willingness.
When writing a title this thought is also valid. The attitude in writing concerns the use of verbs, which demonstrate to the reader what will happen from the reading of that content.
Understand, know, discover, understand, use, start to do, make and a series of other words that demonstrate action give the idea of the reader has the ability to change their situation, so a greater interest is still generated.
Use the right words
It does not matter if you have prepared yourself carefully for the first date, you have researched the person you are going to talk to and even took your best look out of the closet: if you say “hello” you hesitate – old man “at a job interview or” good evening, sir “when you meet someone your own age – you can put everything to waste.
When you have just met a person and start observing their actions, you are always curious to know what the first conversation might be like, right? The subject will probably be the same.
The conversation begins with a brief presentation, a question about the context in which they met, and the subject begins to unfold until they find a specific point in which the two are interested. But depending on the words used, one of them ends up losing interest.
When writing a title, the story is not much different. The theme presented may even be of extreme interest to the person at that time. But if it is not addressed in the right way, the will to keep reading can go away. It’s as if the subject is interesting, but the chat is not.
That is why keyword research is so important. It is necessary to find out which are the most searched terms within the topic to be treated, to make sure that the title will catch the reader’s attention and will effect the achievement, or rather the click on the article. This means that to pin the reader right on the title, the choice of words is also critical.
Standards that are worth following
In addition to employing the vocabulary used by him (which helps to create identification) and searching for the most sought-after keywords, use and abuse certain formulas that draw attention at all times:
- lists (such as “10 steps to produce a perfect article” or “10 blogs that every web copywriter should follow”);
- phrases with “how” (“How to write the best content for blog”);
- verbs in the imperative (as in “Learn how to write an informal text” or “Learn to make a conquering text title” – a-ha!);
- threats that the reader needs to prevent with the help of your text (such as “15 words you use wrong and do not know” or “5 mistakes you need to stop now”);
- and questions the reader might be asking (eg, “How deep can I go into writing and technical content?”).
- The phrase that says “the first impression is the one that stays” may seem outdated, but when it comes to web content, there is no greater truth.
So far you’ve learned all about creating lovely titles for your first date with the reader. Fabulous! It’s a great first step.
Nevertheless, as in the art of conquest, there are some approaches that can serve as a reference when it comes to impressing your crush. In the case of a copywriter, the reader.
After all, it is your ultimate goal. And, for your text to be like a romantic comedy movie, you have to impress right away. And it will probably be love at first sight.
Here are some types of titles you can use to please the user without using an expensive perfume.
The direct title is one where the information is arranged without deviations. It is as if you spoke your name, profession and address before even greeting the person. Not very creative, but in some types of business, it might work just fine.
In the internet world, where information is many and there are a lot of options, it is possible that this approach succeeds. Here are some examples:
- How to create a blog in WordPress
- The best digital marketing tools available on the internet
- Learn how to calculate the ROI of your content marketing strategy
- Indirect title
- Indirect title is very popular in the corporate environment. Usually they are used in ads, sponsored links, banners and billboards. Something like: “This opportunity is only for you” or “This promotion is only valid for the next two hours”.
It is intended to create a sense of emergency or exclusivity and does not reveal much information about the content. But wait a little! In content marketing, we rarely use the same format as paid media. That’s because it does not take the keywords into account.
That is, they will hardly be found through the search engines. However, some adaptations can be used to use the indirect title for web writing. Here are some examples:
- The best ecommerce platforms for beginners
- Formats of content you need to start applying to your blog right now!
- The best applications for those who can not lose any news
- News Title
- A news headline comes from journalism. And, as such, its main characteristic is novelty.
Current information is very engaging and generates a lot of “buzz” in social networks, being great for sharing. When bringing something new, surely the chances of catching the attention of your audience increase a lot.
News headlines usually bring words that reveal their originality and timeliness. Here are some examples:
- New algorithm of Facebook: know what has changed in the social network
- Extra! Google Launches New Features in Voice Search
- Meet the social network that promises to overtake Instagram
- Interrogative title
- Do you like questions? Then you will love the curious title. While there are different ways to whet the reader’s curiosity, few features get as much attention as a question mark at the end of the sentence.
The interrogative title practically initiates a dialogue. By clicking on it, the reader will have the answer to the questioning, which can be the beginning of a long relationship. Some examples of this type of title are arranged below:
- Do you know what is data-based marketing?
- How about boosting your sales with some simple hacks?
- How to optimize the time spent by the user in the pages of a blog?
- Empathic title
- Here is an exercise that must be practiced throughout the text, and not only in the title: put yourself in the person’s place and think about their dilemmas.
To create an empathic title you need to think like your potential client. This type of approach can lead the user to the irresistible need to click on the link, since he himself goes through the same problems. Here are some examples:
- Problems generating leads: what to do when the player does not sign up
- My client canceled, now what? Learn how to win him back!
- What to do when YouTube does not show your videos in the feed
- Cautious title
- The cautious title is, as the name itself says, a mention of what should not be done. Commonly, the content comes in list format and is intended to prevent failures that are commonly committed by the person.
They are also very good at whetting curiosity and increasing the sense of immediacy. The user reads it and thinks, “Am I doing something wrong?”. After all, in any marketing strategy, you have to minimize the slips and, therefore, it is very probable that he feels instigated to consume the content. Here are some examples: